Industry For Rivalry Among Existing Competitors Marketing Essay

Industry For Rivalry Among Existing Competitors Marketing Essay The barriers to entry are pretty high for new entrants, in fast food industry McDonalds they have achieved high economies of scale and have better access to raw materials and distribution channels. so new entrants may find that a high cost of investment is required in securing plant and machinery. So these factors will be threats of new entries for new entrants. But in fast food industry is gaining and presenting an increase in sales at the mean time because of their affordable prices with credit crunch, it makes it attractive to new business. BARGAINNG POWER OF BUYERS In fast food industry McDonalds is maintain the quite low bargaining power of buyers. In this case perceived to be pretty low risk for McDonalds as consumers have little control over the variations in the product offerings, price, and place of distribution. However, Mother company should always take place and any necessary adaptation made. The company should keep customers satisfied, as switching cost is quite low and the chances of switching to another brand in case of dissatisfaction is relatively low. But for that possibilities are very low because McDonald has created its image among the consumers through brand name, differentiation, quality, quantity, environment, customer care, promotions and uniqueness. BARGAINING POWER OF SUPLIERS In this case Supplier power is quite high in this fast food industry because there is lesser number of suppliers, and customers cannot switch to other brands because every brand has created its own image in the consumers mind, thats why consumer cannot switch to other brands. On the other hand, McDonald has established long term relations with its suppliers and McDonalds has a great deal of influence over their suppliers, due to the fact that it supports them and trains them, the threats from suppliers are quite low. Due to the scale of McDonalds operations, suppliers are keen to maintain their contracts with company. McDonalds internationalization could also mean greater sales potential for suppliers. THREATS FROM SUBSTIUTE PRODUCTS Substitutes product means, which can do the similar function as the original product can do. In this area It could be argued that the threat of substitutes to McDonalds comes from pizza hut, KFC, Din more, burgers king and other domestic fast food firms. However, most of the above firms do not have the same stranded of convenience that McDonalds provide, and People going to McDonalds for eating and entertainment. This makes the list of substitute products quite long specially ENTERTAINMENT ADMOSFIER. INDUSTRY FOR RIVALRY AMONG EXISTING COMPETITORS Every firms looking for competitive advantage. It is the forces that holds their company above others in their business and gives them strength of survive in market. Among the every organizations competition is based on the nature of business. The concentration of firms within the fast food business is low due to the established presence of McDonalds, Burger King, Pizza Hut, Dine More and KFC. However, in certain markets, McDonalds will face competition from established competitor fast food outlets. for example McDonalds and KFC, and they provide equally attractive products and services, If buyers dont get customer satisfaction from McDonalds, theyll go to KFC or somewhere else so they should to be continually satisfied and also they should be very innovative and unique in the products at regular intervals to attract and maintain the customers. RELATIVE POWER OF OTHER STAKEHOLDERS In every business firms or industry has stakeholders.  It is very important that multinational companies highly consider and value their general public or stakeholders. Stakeholder for McDonalds Sri Lanka includes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Franchise Holders   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Employee Suppliers Community groups Share holders Investors-  since McDonalds is a public company, our shareholders are key stakeholders. Shareholders, its a one of the pretty broad category but not quite as broad. Shareholders can be individuals, companies, pension funds, mutual funds, etc. Every investor is managed on their own and with company support as well. McDonalds guarantee the investors or shareholders an income that is better than what they could get it from any other place in fast food industry. Employees-  , McDonalds employees rely on us for income and benefits ,The employees produce and sell the products and services to the external consumers. Basically, employees are selling a big part of their lives and must receive reasonable pay and especially Managers are assured a good salary if they can develop the firm and make it profitable. They regularly work for 50 to 60 hours in a week. Community-  McDonalds needs the community to survive in competitive market. Because the community builds path way, provides electricity, security, communication and technology and all. In turn, firm are obliged to keep the communitys environment clean and green. Suppliers-  if any firms that cannot survive without good suppliers. McDonalds must work with their suppliers with good relationship and pay them a fair price for their products and services. And also already McDonald has established long term relations with its suppliers and McDonalds has a great deal of influence over their suppliers. Customers- consumers are one of the important stakeholders, McDonalds should provide fast, efficient, good food and customer services on a consistent basis. Then only firm can successfully survive.

Did the New Deal Prolong the Great Depression?

Did the New Deal Prolong the Great Depression? Yes: Burton W. Folsom, Jr. * The Cabinet head had personal connections with the President. Made him bias towards FDR’s ideas * Unemployment was higher in 1939 than in 1931 after hoover left office * Govt went from running a surplus to a deficit * Seven Years of trade deficits cursed American GDP over the span of the New Deal * Welfare and Social Security kept lazy people lazy and made hard working people take pay cuts * The economy is self regulating and self healing; it would have fixed itself in time(not 12 years though) * IT was â€Å"Constraints School† The US economy was in a nose-dive for the first 6 years of FDR’s presidency, but he kept the Ether up and promised progress * Roosevelt Raised taxes across the board†¦ Sounds familiar to what is going on now†¦ damn Obama * If the war did not come about, FDR would not have lasted the 4 terms. NO: Roger Biles * FDR believed Taking a method and trying it un til it worked or didn’t. It it did, then keep doing it; if it didn’t admit that defeat and try something else. He used the Federal Gov’t to â€Å"help† regulate the economy(kind of like genetically engineering which also doesn’t work 100% of the time) * Unemployment decreased over the first 5 years of FDR’s presidency * The FDIC insured everyone’s money that is in the bank which is something that the US needed in 1929 * FDR created hope for everyone with Social Security, Welfare and Section 8 housing * He created the US postal service, rural electrification act, and rural mail act * Roosevelt changed the form of Gov’t in a short 12 years * He created â€Å"Wealth Tax† (sounds familiar AGAIN! which â€Å"affected Very few taxpayers† * He then Repealed the â€Å"Wealth Tax† because it didn’t work FDR’s new deal was a great idea in theory(so is Marxism), but wasn’t the best idea for the ti me. What he did is kind of what we are going through today: Promising change but not saying when, Increasing taxes and hoping it will help your deficit, and tried to intervene with the self regulating economy. The New Deal DID work, but only because WWII brought the need for production back to America; without that, the New Deal would have taked much much longer to work.

Egyptian and Mesoptamian Creation Story Comparison Essay

The Egyptian and Mesopotamian civilizations are similar yet differ in the way in which they were created. Civilizations were created years and years ago with many mythological characters and beliefs. Religion, gender, culture, gods, and society are impact the creation of these civilizations. In each of these civilizations, â€Å"we† come from the same place, the Water. In the Egyptian creation story, the first thing that existed was the ocean. The ocean then laid an egg that hatched, Ra, the sun. Once Ra the sun was born, then came gods and goddesses, atmosphere, the Earth, and so on. In the Mesopotamian creation story, everything began with the water. From the water, sea monsters and gods were born. The gods then began to create life. The water played a huge role on the creation of â€Å"us† and who â€Å"we† are. Both the Egyptian and Mesopotamian civilizations believe in Polytheism. The Egyptian creation story takes place with many different gods and goddesses. Ra, the sun, brought these gods forth. The gods were Shu and Geb while the goddesses were Tefnut and Nut. Each of these gods was then the creator of something. In Mesopotamian society gods were brought to the picture, which then were the creators of everything. Gender played a picture in each of these creation stories. The stories differ on the roles of Gender. In Egypt, they had respect for women and were treated identical to men. For example, Shu, a god, and Tefnut, a goddess together created the atmosphere. The Mesopotamian’s take on gender was that male and female were not equal. For example, Tiamat, the female creator, tries to take control. Her descendants unite against her, choosing one of their number – Marduk, the god of Babylon – to lead them. In conclusion, the Egyptian and Mesopotamian civilizations are very similar. This leads me to believe that all civilizations are related when it dates back to the year in which they were created. These creation stories only differed in one major category, which were gender roles. Overall, the relationship between Egyptian and Mesopotamian creation stories were very similar.

Shades . Maryam Naeem. . In This Paper, I’M Going To Talk

Shades Maryam Naeem In this paper, I’m going to talk about the debate between Hecuba and Helen. They both debate in front of Menelaus. Helen tries to prove her innocence whereas, Hecuba tries to prove her wrong. Helen carefully argues as a sophist. She tries her best to win the argument. On the other hand, Hecuba tries that Menelaus doesn’t take Helen back to Greece in the same ship as his. Therefore, Helen defends her innocence by lying which is why Hecuba argues that Helen is a liar. To begin with Helen is a queen of beauty. She can set magic by laying eyes at anyone. Not to forget her speaking skills casts spell easily. She can easily persuades anyone by her charms. She cheated on her husband by leaving with Paris to Troy. She was†¦show more content†¦She tries to convince that it’s wrong to kill her because she has suffered slavery when she was away and there wasn’t any of her mistake because Paris forced to take her. Hecuba is an old widow of Priam. She lost her pride and now serving as a slave with the rest of the trojan women. She was the queen of Troy. A mother to love and shelter and all her children died. She tries to prove Helen wrong by shedding light onto her sins with reality. She blamed Helen for everything she has suffered and wanted her dead. She states that its ridiculous to blame the gods and bring them into this conversation â€Å"Don’t try to give respectability to your crime by making the goddesses out to be fools. You will certainly not convince intelligent people of this.† (980, 65). She then says that Paris was very handsome and would have never fell for Helen if she didn’t mislead him with her charms. If Paris took Helen by force why didn’t the guards hear her scream ing. She confirmed Helen wasn’t suffering from slavery but, was enjoying all the luxury that Paris provided her. She tells that she tried to help Helen so that she could run back to Greece and stop the war. T he loss of your presence will cause Paris to marry another woman. But this news was like death to Helen because she enjoyed the